bio

Gwen began her production career in broadcasting at ABC News for Good Morning America 20 years ago.  After covering hard news, she decided to change things up. She performed stand-up comedy (in NY + LA) and studied improv with The Second City for several years all while channeling her experience into advertising, gaining chops producing visual effects which parlayed into physical production, the full gamut of post production and copywriting.

2011 began a new chapter, where she worked alongside renowned photographer, creative director and director, Fabien Baron. She collaborated with the creative and production teams at Mr. Baron's agency, Baron & Baron, from the inception phase; writing treatments, scripts and brand copy on select projects and consulted during pre-production, supervised VFX on set and managed all post production for film projects utilizing her creative eye and business acumen. This included developing an in-house edit/rogue production/motion graphics team, and overseeing external work for color grading, visual effects (2D + 3D), beauty retouching, sound design + mixing, voice over casting + direction, original music composition and contract negotiations. 

She also works independently as a producer, creative director, copywriter and voice over talent for brands such as Michael Kors, Keurig, American Express, and Toys R Us. 

Gwen has helped push the envelope making beautiful brand films and broadcast commercials for luxury fashion, fragrance and spirits clients such as Louis Vuitton, Christian Dior, Calvin Klein, Yves Saint Laurent, Gucci, NARS, Diana Vreeland Parfums, Coach, Macallan, Chloé, Madonna, Fendi, Ralph Lauren, La Perla, Gant, Tod’s, Zara, Alexander McQueen, Macallan, and Givenchy.

She currently manages a production team of 30+ across San Francisco and Los Angeles for LVMH, producing over 230 shoots each year for both print and video initiatives.

A TCM junkee, Gwen draws daily inspiration from classic film and is a visual storyteller at heart. She acknowledges that "everything has been done before" but sticks to the belief that there is always room for fresh ideas and new ways to communicate a message.